Vonage Conversational Connect: Power Richer Messaging Engagement
Enjoy a plug-and-play marketing automation solution designed to help you create, launch and scale personalised messaging campaigns with rich communications to boost engagement.
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Create omnichannel engagement with personalised messaging
Guide every prospect and customer through targeted, two-way conversations that drive action across the messaging channels that they already use. Automate interactions, support rich media content and blend chatbots with human agents to deliver connected experiences at scale; no coding required.
Next-gen marketing: Optimise and elevate your RCS, WhatsApp and SMS channels by sending promotional and marketing notifications, updates and alerts.
Intelligent engagement: Personalise customer education and consultation via live agents, chatbots or both – all to capture leads, offer support, send product information, provide consultation and more.
Scale coordinated high-impact marketing campaigns with ease
Even the richest messaging channels need a broader engagement plan to drive brand loyalty. And Vonage Conversational Connect can help you:
Leverage a multi-channel marketing engagement platform designed for marketing teams. Now, you can quickly build, run and scale personalised campaigns through low-code/no-code bot building.
Reach customers on the touchpoint that’s right for them: RCS, WhatsApp or SMS. You can also manage interactions and create conversation flows across these channels.
Create rich media and interactive messaging with images, videos, PDFs, quick replies, rich cards, carousels and more.
Go beyond standard notifications and deliver targeted experiences that resonate with customer preferences.
Measure campaign performance with built-in analytics that reveal engagement, conversions and audience insights.
Enable more effective campaigns with two-way marketing engagement
Here’s your powerful engagement platform to boost lead generation, deliver more detailed insights and:
Leverage chatbots across the nurture to capture leads and complement live support, product information and consultation.
Engage prospects and customers creatively through competitions, quizzes, coupon code distribution and more.
Transition seamlessly between automated chats and live agents through a unified inbox.
Evaluate campaign effectiveness with an advanced analytics suite that tracks performance and engagement metrics.
Trigger personalised follow-ups and nurture sequences automatically based on user behaviour and conversation history.
Everything you need to deliver exceptional marketing campaigns
Channels: RCS, WhatsApp, SMS
Reach, engage and maximise response on the customer’s preferred messaging channels.
Broadcast manager
Send large-scale, personalised messages to boost engagement and customer satisfaction. Optimise performance with audience targeting, A/B testing, SMS failover and more.
Unified inbox
Bring all customer conversations into a single view to respond faster, deliver better experiences and close queries more efficiently, regardless of the channel.
Customer database
Collect, consolidate and segment data from multiple sources to deliver personalised engagement and improve targeting.
Bot builder
Create and deploy bots easily with a no-code/low-code solution. This helps to automate customer conversations at scale, along with a seamless handover to human agents.
Analytics
Provide detailed reports and dashboards on campaign performance, channel metrics and customer interactions to support informed decision-making.
Multi-factor authentication
Add an extra layer of security by means of a one-time password – delivered via email or authenticator app – to verify users during login, transactions or account changes.
Data redact
Protect sensitive information by enabling both manual and automatic redaction of personal data from customer conversations.
HolidayPirates engages travellers with fast, relevant marketing messages powered by Vonage Conversational Connect.
“With WhatsApp and Vonage, we’ve been able to better identify and market to the top 25 percent of our active subscribers. Our subscribers using WhatsApp are faster to act on deals than people using other channels, generating more traffic to our partners with click-through-rates as high as 40 percent, and some messages receiving a 97 percent open rate."
