Create safe, reliable and delightful conversations with Rich Communication Services
Rich Communication Services (RCS) engages customers with branded and rich conversational messages. Elevate your SMS to RCS business messaging and bring images, interactivity, and more right to your customers’ mobile devices.
Thanks for contacting us!
A Vonage expert will get back to you shortly. In the meantime, feel free to explore the new Vonage and how we're making communications more flexible, intelligent and personal so our customers can stay ahead.
RCS
Customers love the interactive power
72%
more likely to purchase online if they can ask questions in real time
74%
more likely to engage with a brand through RCS
35x
more likely to read RCS messages than emailsSource: Google for Developers newsletter
Reach the masses with a default application
Customers constantly turn to their mobile device. But with so many apps on their screen, how do you stand out? It starts with being universally accepted.
Easily upgrade your SMS to RCS utilizing the same opt-in consent.
Carriers have adopted RCS as an industry standard.
Nearly 2.5B Android and Apple devices are now RCS enabled.
Defaulting to native applications simplifies use and accelerates customer engagement.
Add RCS capabilities via a programmable API or application
You can embed RCS into your applications with Vonage Messages API. Or power your RCS communications with Vonage Conversational Commerce, powered by Jumper.ai.
RCS will be available as part of the Vonage Messages API to provide customised conversations in your applications.
RCS will be enabled in Vonage Conversational Commerce to enhance your engagement efforts across the entire customer journey.
Connect with customers through richer conversations
Customers are hit with countless notifications and messages. But RCS cuts through the noise by evolving the messages into conversations.
Engage and convert more through conversational messaging.
Capture attention with rich media support for images, videos and GIFs.
Encourage in-the-moment participation with interactive buttons and suggested replies.
Enhance your business messaging strategy
Rather than resembling an ordinary text, you can present your best self with branded communications.
Give customers what they want: Customers are more comfortable with familiar branding elements instead of the random text.
Get the details: RCS provides real-time metrics, such as read rates.
Send it: RCS natively fails over to SMS to ensure message delivery.
Personalise and reach your customers at scale
Vonage RCS and Vonage Conversational Commerce can help you reach and engage customers.
Personalise broadcast messages from the conversational commerce marketing and commerce dashboard.
Automate and subscribe to AI-generated bots.
Analyse your conversational marketing profitability across bots, agents and campaigns to determine the best approaches for your brand.
Send immediate responses to queries and support requests to improve customer satisfaction and trust.
Deliver real-time updates to enhance the post-purchase experience.
Reach, test, and measure with advanced broadcast capabilities
RCS with Vonage Conversational Commerce makes it easy to send the message and secure the metrics.
Multichannel broadcasts: Includes Google RCS, SMS, Facebook Messenger, WhatsApp, Instagram, LINE, Viber, Telegram, and voice.
A/B testing: Helps determine which campaign works best.
Advanced segmentation: Targets customers on a granular level.
Broadcast capacity: Stretches to 2M users per campaign.
Analytics: Lets you check message delivery status and campaign performance.
Ready to Own Your Brand with Vonage?
You don’t like to receive spam-worthy messages or calls. So why send those to your customers? Check out the Vonage solutions to show off your brand.
FAQs about Rich Communication Services
Rich Communication Services (RCS) is an advanced messaging protocol that enhances traditional SMS by enabling features like multimedia sharing, read receipts, and real-time messaging over mobile data or Wi-Fi.
A rich communication service is used for enhancing text messaging by enabling features such as high-quality media sharing, read receipts, real-time typing indicators, group chats, and interactive messaging, offering a more dynamic and engaging communication experience compared to traditional SMS.
Rich Communication Services is designed for businesses that want to enhance customer engagement through more interactive, personalized, and feature-rich messaging. RCS is especially useful for industries like retail, e-commerce, customer service, travel, banking, and healthcare, allowing businesses to send branded, multimedia messages, conduct customer support, provide real-time updates, and facilitate secure transactions all within a messaging platform.
RCS improves customer experience by enabling businesses to send interactive messages with images, carousels, buttons, and quick replies, allowing for more personalized and efficient communication, making it easier for customers to engage directly with brands.
Unlike traditional SMS, which is limited to plain text, RCS supports rich media, interactive features, and read receipts. It allows businesses to engage customers in a more dynamic way with branded content, chatbots, and real-time interactions.
Rich Communication Services is supported by most modern smartphones and major carriers, but compatibility can vary by region, device, and carrier. To use RCS, both the sender and recipient must have RCS-enabled devices and services, and some carriers may require users to opt-in to the service.
