ChallengeMake the travelling experience as simple and easy as possible for more than 600,000 users across 40 countries.
SolutionVonage's globally scalable SMS solution enables easy user verification and SMS notifications for delays, trip details, booking changes and more.
ResultsApp adoption rates of 70-80%, high deliverability for all SMS sent globally, significantly expanded global reach in mere months.
Roadmap is a mobile tool for travellers designed to create happy travellers and happy travel managers. The customisable iOS and Android app allows travel agents, enterprise companies and travel management companies to create a mobile-friendly overview of their entire trip and creates relevant and local suggestions to save travellers’ time, money and create a far better travel experience.
With over 600,000 travellers across 40 countries using Roadmap every month, the company wanted to make the travelling experience as simple and easy as possible. To achieve this, Roadmap sought a globally scalable SMS solution to enable easy user verification and SMS notifications for delays, trip details, booking changes and the like.
To provide the most secure reach and highest adoption for its customers, Roadmap partnered with Vonage. Using the Vonage SMS API, Roadmap scaled its SMS traffic for travel alerts quickly, as well as user authentication for new app registrants, without having to worry about regional carrier anomalies and regulations.
Using the Vonage SMS API, Roadmap successfully achieved:
- App adoption rates of 70-80%
- High deliverability for all SMS sent globally
- Significantly expanded global reach in mere months
- Minimal engineering resources needed
- Immediate cloud communications connectivity
“At Roadmap, we are obsessed with providing the most seamless, enjoyable travel experience for our users. SMS allows us to offer instant connectivity that our travellers expect when they are on the move,” said Markus Emmer, CMO and Co-Founder of Roadmap.
“Vonage’s SMS API not only allowed us to scale globally instantly, but it also allowed us to deliver business-critical messages at the right time, to the right user, wherever they are in the world.”