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WhatsApp Business Messaging

Send and receive WhatsApp Business messages natively in your VBC workspace, alongside your other communications channels. No new software or new logins are needed — just WhatsApp, where your team already works.

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What is WhatsApp Business?

WhatsApp Business is the professional-grade version of WhatsApp that enables companies to communicate with customers at scale. It provides businesses with a verified business profile, pre-approved message templates, intelligent routing, analytics, and compliance controls.

Advantages of WhatsApp Business in your VBC Workspace

By bringing WhatsApp into VBC, you can now handle voice and digital conversations in a single place, with consistent routing, permissions, and analytics — reducing context switching and improving response times.

Seamless navigation between communications channels: Connect a WhatsApp Business Account (WABA) to see messages in VBC alongside SMS and team messages for quick responses*.

Advanced extension & group assignments to align with subject matter experts: Map WABA numbers to individual extensions, ring groups, or skill-based queues. Configure routing modes — Direct, Round-robin, Skills-based, or Idletime — along with schedules, presence, and after-hours auto-reply templates.

Rich Media Messaging: Send and receive images, PDFs, video, audio messages, interactive buttons ("Book Now", "Confirm", "View Invoice"), easy reply options, and location sharing   

Verified Business Identity: Customers see your verified business name and logo — not a personal mobile number — building trust from the first message.

*WhatsApp Business Account must be initiated and approved separately before linking to VBC.

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