Voice broadcastBroadcast marketing and other messages to customers via outbound phone calls with optional IVR feedback. Engaging a large audience efficiently and cost-effectively.
Engage more reliablyA ringing phone is hard to ignore, so using a voice call to notify audience members about new deals or new events increases the likelihood of engagement. You can use a simple IVR application to capture individual responses and feedback.
Improve ROIVoice broadcast campaigns deliver a greater ROI than print media campaigns because of a much higher level of personalisation and engagement.
How voice broadcast works
Your application calls
Your application calls a list of phone numbers from a database. If you have provisioned local numbers from Vonage APIs, your call recipients will see local numbers as the caller ID, regardless of the location from which you initiated the call.
Call recipients hear your message
Individuals answer the phone and hear a pre-recorded or text-to-speech message. Text-to-speech messages can also include information that has been personalised for each recipient. If no one answers, or if we detect that voicemail has answered, your application can retry the call or leave a voice message (depending on your business logic).
Call recipients can respond
If you request feedback, individuals can respond to an IVR menu or record an audio response.
You can run reports
You can gain actionable insights by generating reports about your campaigns from our dashboard or your own application using Vonage Management APIs.